A lion rampant is a lion standing on its hind legs, forelegs raised, mouth open. It's been the symbol of Scottish royalty since the 12th century. We have two of them. They face each other across the spine of every pullover we make.
Why two
One lion is a coat of arms. Two lions are a conversation. The crest reads as a confrontation, a duel, a moment frozen. That's the brand — push the scene forward, push back.
We considered three lions. Three lions is England. We don't sell to England.
JOGÁVEL Journal
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