Most streetwear runs 240–280 GSM. We doubled it. The first sample we got back from the mill was so heavy the courier complained. That was the moment we knew.
What 380 GSM actually means
GSM is grams per square meter — the weight of the fabric. A standard t-shirt is 160. A heavy hoodie is 320. 380 is jacket-weight knit. It drapes like a varsity jacket and holds embroidery without puckering. It costs us roughly 2.4× more per meter than a standard fleece.
Why it costs us
Heavier yarn, longer dye times, more thread per stitch. We pay for it. We don't pass it all on.
"If a piece feels light when you pick it up, the brand has cut a corner."
JOGÁVEL Journal
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