The goat is not a mascot

A mascot is bolted on after the brand exists. The goats came first.

We were in the workshop and Yara wandered in through the side door and stood there for ten minutes. We took a photo. The photo became the lookbook. The lookbook became the brand.

"The goats are on the payroll. Snacks."

We love them. They tolerate us. That's the deal.