The herd at dawn — shooting Lookbook 002

We drove an hour into the desert with seven pullovers, a lighting rig, three sandwiches, and four goats called Sergio, Yara, Ringo, and Goat. The goats had opinions.

5:42 AM

Sergio refused to wear the pullover. Yara wore it for forty seconds and then walked away with it. We have those forty seconds in the lookbook.

"The goats are not props. They are the brand."

Ringo was the model of the day. He held three poses, looked at the lens twice, and ate half a baguette afterwards. He's on retainer.